Branding + Iconography

Text that reads 'Behind the Brand' in black cursive font with decorative spider web accents on the letter 'B' in a minimalistic style.

The Living Room Church is more than just a place of worship—it's a space centered on belonging, connection, and authenticity. From our earliest conversations, it was clear that the team wanted a brand that felt just like its name: warm, welcoming, and real. A place where people feel safe to show up exactly as they are.

The team envisioned a brand identity that broke away from traditional church visuals. Their goal was to create something modern and approachable, something that would connect with a diverse and growing community in Orlando. They wanted the branding to reflect the feeling of walking into someone’s home—a place of comfort, peace, and presence.

In addition to branding for the church, they requested a group of illustrations for the branches of ministry. These custom icons were created to visually represent the heart of The Living Room Church and areas where members can be plugged in to serve.

Four logo designs for a church called 'The Living Room.' The logos feature text and house icons, with two logos in blue and two in black.
Bar chart showing data with five vertical bars in shades of blue, gray, and white.
A group of men praying with their hands on a person's shoulder and head, outdoors on a sunny day.

The final brand identity successfully encapsulates The Living Room Church's essence. The new visuals have been integrated across various platforms, including their website, social media, and physical signage, creating a cohesive and welcoming experience for both new visitors and long-time members.

The final brand identity reflects the heart of The Living Room Church—modern, meaningful, and deeply human. It’s already been brought to life across their website, signage, and social media, helping them connect with their audience in an authentic and beautiful way.