Logo with the words "The Cultivate Collective" arranged in a circular pattern around a stylized, looping letter T in white on a black background.

Logo Design

Stylized text that reads 'Behind the Brand' with decorative swoops in a script font.

The Cultivate Collective is more than a wellness brand—it’s a movement built on meaningful connection. Located in Greater Lansing, Michigan, with a flagship space now open in Okemos, The Cultivate Collective blends the intentionality of holistic wellness with the elegance of luxury experiences. Their mission is simple yet profound:

Connection. Community. Collaboration.

They exist to bring women and wellness entrepreneurs together in curated spaces that nurture well-being, inspire growth, and foster belonging.

Black and white circular logo with the words "The Cultivate Collective" around the perimeter and a stylized letter "C" in the center.
A smiling woman with long, wavy hair sitting on a white armchair against a pink background. She is wearing a green sleeveless top, gold jewelry, and appears cheerful.

The Cultivate Collective’s brand is an extension of their purpose: elegant, warm, grounded, and strong. Their visual identity leans into soft earth tones, minimalist textures, and modern feminine design—creating a feeling of sanctuary both in-person and online. This thoughtful branding sets the tone for every experience, from their Instagram feed to their event styling.

Gracie Perrault, Founder & Creator of The Cultivate Collective, is a multi-business owner based in Okemos, Michigan and has a heart for women, business, and community.

“This dream, whispered to my heart years ago before I left overseas for Hawaii and carried with me ever since, is blossoming into a 3000 square foot extension of the Glow by Gracie (the business’ sister company).”

📍 Now Open: Okemos, Michigan
💫 Follow the journey on @thecultivatecollective
📩 For bookings or workspace inquiries, reach out via DM or visit their link in bio.