Branding

Stylized handwritten text that reads 'Behind the Brand' with decorative flourishes.

Cosmo Floral Design is a floral design studio rooted in intention, harmony, and storytelling. Inspired by the Greek word “cosmo,” meaning world, the brand reflects a deep connection to language, nature, and beauty. Every arrangement is thoughtfully composed to feel effortless yet meaningful—crafted to be held, felt, and remembered.

Cosmo’s founder, Hannah, shared her story that was already rich with symbolism—a name sparked during college, tied to ladybugs, flowers, and serendipitous moments that built a path toward floral design. The goal was to create a branding that visually captured that same sense of calm, intention, and full-circle purpose.

Collage of nine images related to the scent of sunlight, including illustrations, a person with a flower bouquet, a red bowl with a botanical design, a fabric pattern, a floral arrangement, a vintage illustration of a butterfly and flowers, and a logo with the words 'Solea Scent' and a stylized plant.
Four floral logo designs for 'Cosmo Floral Design' with different color schemes: top left in brown, top right in brown with a white background, bottom left in green, bottom right in green with a white background, featuring a minimalist line drawing of three flowers inside an arched frame.
Horizontal bar graph with five bars in brown, beige, blue, olive green, and off-white colors, representing different data categories.
A smartphone displaying a floral design with the text 'COSMO FLORAL DESIGN' on the screen, placed on top of two envelopes, with decorative dried flowers and a textured fabric in the background.

Together, we developed a branding system rooted in natural elegance. The logo features custom typography that feels grounded yet refined, paired with a warm, earthy color palette to evoke softness and sophistication. Every element—from layout to lettering—was designed to feel poetic and personal.

The result is a brand that feels like an extension of the founder herself: graceful, grounded, and deeply thoughtful. Cosmo Floral Design is now blooming in Lexington, Kentucky, with a visual identity that honors its roots and blossoms with purpose.